How We Began...

Don Seelye Paw Paw Retro


Our founder, Donald J Seelye, served our country as a member of the United States Marine Corps. Don was shot and wounded while courageously fighting for our freedom in the Battle of Iwo Jima in World War II. While recovering at Walter Reed Hospital in Bethesda, Maryland, Don received a purple heart and personal visit from President Harry S. Truman, thanking him for his sacrifice. Donald J Seelye passed away in 1997, but the discipline, commitment to others, and attention to detail learned while in the Marine Corps are still alive in our dealership today.


The Seelye Auto Group is proud to celebrate over 54 years serving West Michigan. Seelye of Paw Paw, along with the Seelye Auto Group is family owned with 3 generations of strong leadership within the business and community. We constantly strive to make our employees and customers a priority as part of the fabric of what matters most to us.


Seelye Is Paw Paw.


Seelye of Paw Paw is proud to celebrate over 15 years of serving customers in the wonderful community of Paw Paw and surrounding areas. Whether close to home, or from many miles away, we treat our customers with the same attention to detail, courtesy, kindness, and respect that is expected of us as one of the top Chrysler, Dodge, Jeep, Ram dealerships in the country. Customer service is always our top priority, and it would be our pleasure to have the opportunity to serve you!

Here at Seelye of Paw Paw, we know that we are only as strong as the community we serve. Starting with our founder, Donald J Seelye, his sons Mike and Pat Seelye, and grandson Mickey Seelye, our pledge to being involved and giving back to our community has always been a priority. With the vision and leadership of Mike Seelye, this year marks the 20-year anniversary celebrating the Donald J Seelye and Steven Little Tyler Memorial Golf Classic. Proceeds from this event are distributed to the American Cancer Society for continued research and financial assistance for those in need.

Seelye of Paw Paw is also proud to be a partner and sponsor of many local causes and events. We are frequent sponsors of the Paw Paw Schools athletics department, making certain that Paw Paw’s youth has every chance to succeed and thrive. We are also proud sponsors of Wings of God, Paw Paw Days, The Easter Egg Hunt on Maple Isle, The Paw Paw Wine, and Harvest Festival, and the Paw Paw Sherriff’s Posse, just to name a few! We are always looking for good causes to partner with, and take great pride in making a positive impact on the community we serve.

Our Mantra...

Paw Paw image


In 2016 the employees of our company wanted to set a new record for funds raised in our annual United Way of Southwest Michigan Campaign. With the highest participation rate from our employees we had ever seen, we were able to surpass this lofty goal and set a new benchmark going forward. Some other organizations within the community we have partnered with, but are not limited to, include Big Brothers/Big Sisters, The Boys and Girls Club, Kalamazoo Gospel Mission, Kalamazoo Civic Theatre, and the Donald J Seelye Athletic Center for student-athletes at Western Michigan University. 

At Seelye of Paw Paw, our dealership offers many on-site services and conveniences few can match. We offer a variety of leasing and retail options for our new CDJR customers. Our dealership has also recently committed to giving our customers another option while finding the right vehicle as one of the fastest growing certified pre-owned CDJR dealers in Michigan! Now more than ever, we are committed to providing you with an extensive new and pre-owned inventory, that is second to none. With hundreds of new vehicles, and over 500 pre-owned vehicles at any time, you are sure to find the perfect car, truck, van, or SUV at Seelye of Paw Paw.


Seelye of Paw Paw also offers our customers a top-notch service department, committed to making our customers completely satisfied. Our professional and knowledgeable Service Advisors and Technicians will do anything possible to make sure your vehicle is fixed the right way, in a timely fashion. Most lengthy repairs qualify for the use of one of our free, brand new, service loaners! In addition to our service department, we have a first-class parts department on site. With literally thousands of parts in stock and thousands more available on request, you are sure to find the perfect part for any job you tackle.

Our newly remodeled customer service lounge for sales and service provide our customers with free wi-fi, snack options, cold water, numerous coffee choices, big screen television to watch and much more! We are also proud to offer a separate, dedicated kids lounge for all of our young visitors, complete with TV, toys, play area, and furniture. We are proud to maintain a Family friendly environment at all times!

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Seelye KIA of Battle Creek partners with our community in supporting education. Sponsoring programs through Western Michigan University, Kellogg Community College and Olivet College. Investing in the future, we also partner with many of the local school programs, promoting sports and education.

Dedicated Staff

Donald J. Seelye & Steven Little Tyler
Memorial Golf Classic

Southwest Michigan corporate leaders and executives participate in this exclusive golf outing to assist the American Cancer Society as it works to finish the fight against cancer. Participants will enjoy a challenging and enjoyable day of golf, capped off with a cocktail reception, dinner and exciting live auction in the evening.

Engine being fixed

Talons Out Honor Flight

Talons Out Honor Flight is the Southwest Michigan hub for the national Honor Flight Network. An all vounteer organization, Talons Out fly World War II, Korean War, Vietnam Era and terminally ill Veterans in and around Southwest Michigan to Washington, D.C. (at no charge to the Vets) to visit their memorial.

Stop by today! Once you experience our commitment to customer satisfaction, you’ll say “Better See Seelye” anytime a Sales, Service or Parts need arises!